SIDFACTOR tasked me with improving their social media on all platforms within an eight week period. It was apparent the well-established outdoor fashion design firm lacked consistency in their mission, messaging, and overall visual communication. As a freelancer I spent my time improving the following:
Creation of a consistent marketing communication strategy that aligned with current company initiatives.
A new & improved website & interphase design that aligned with new branding.
Content creation that would vastly expand their online media presence.
The Task:
A visual summary of my initial strategy work:
Mock Instagram Grid
Content Template Creation
Screenshot of content calendar including posting schedule for both Instagram and LinkedIn.
Below is a video highlighting the previous site interface alongside the new design I created and implemented
A quick look at my in process web design created in Adobe Illustrator.
Successful Media Posts:
