About • Works • Resume • Contact

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Hi, I’m Kelley.

I am a driven newly graduated student of the University of Cincinnati who is incredibly passionate about the outdoors!

My goal is to combine my passion for creative design with my marketing and communication experience to create a well-rounded skill set that is advantageous in the marketing field. I am eager to apply what I have learned in the classroom, as well as past experiences, to a professional setting.

Works

  • SIDFACTOR Brand Strategy

    Over the course of eight weeks I outlined and initiated an entirely new branding focus. This included a reimagined website and 3 months worth of planned content to be used on all social platforms.

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  • Eve Floral Co. Campaign

    Working as a floral design assistant I have been able to assist by creating centerpieces, arrangements, and floral installations for 15+ events and weddings. I’ve contributed in a design capacity as both a stylist and a photographer to provide marketing content.

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  • Fran Hauser Branding

    Working as content media manager, I continuously monitored social and brand performance of Fran Hauser’s public image while simultaneously curating new ideas to continue to draw attention to her brand. This enhances her image as a New York Times best-selling author and influencer, driving her book sales.

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  • Small Business, Valentines Day Promo Flat Lays

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  • Hosanna Revival Design

    Working in both design and marketing departments, I curated styled photoshoots to best highlight Hosanna Revival products. Using the images I photographed, I developed creative campaigns that delivered a 5x increase in engagement on Pinterest and a 16.5% increase in Facebook followers.

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Click on the main navigation header to be redirected to the independent photography business I started 8 years ago to view more of my creative and professional works.

Kelley Kossanyi

EDUCATION

University of Cincinnati, Cincinnati, Ohio

Expected April 2024

Carl H. Lindner College of Business

Bachelor of Business Administration, Marketing, Entrepreneurship

School of Design, Architecture, Art & Planning

Minor, Fine Arts

- GPA: 3.93/4.0

EXPERIENCE

SIDFACTOR

Freelance Brand Strategist | Boulder, CO | June 2023 - August 2023

Reimagined the entire website through development of strategic communication framework inclusive of new company colors, typography, and visual guidelines to more effectively deliver the brand story.

Improved LinkedIn page views by 340%, engagement rate by 186%, and search appearances by 54% 

Created an automated content calendar complete with 66 social media posts to be rolled out over a 7 week timeframe.

Fran Hauser

Marketing, Design, & Content Management Intern | New York City, NY | 2021-Present

  • Maintained 100% engagement rate while growing social following by 3% within first 4 months of media coordination efforts

  • Social Media Designer, specifically analyzing and creating content for Instagram, Twitter, and LinkedIn

  • Designs color schemes and mood boards to enhance overall brand image, this dictated the aesthetic of the book cover for Embrace the Work Love Your Career Creates speaking points, graphics, and social media copy to empower college females at the start of their careers

  • Manages website changes and content library on a weekly basis

KK Photography

Founder & Photographer | Cincinnati, OH | 2014-Present

  • Launched & self-funded personal photography business at age 13 via a social media campaign to drive traffic to my website

  • Designed and maintains professional Squarespace website to feature and highlight previous work

  • Currently booking approximately 5-10 photoshoots/year at competitive professional rates.  

Hosanna Revival

Marketing & Design Internship | Cincinnati, OH | March 2019-August 2019

  • Social Media Coordinator, specifically managed Pinterest and Facebook presence 

  • Assisted in product photography & design of creative layouts

  • Coordinated weekly team marketing tasks and assigned in Asana software 

  • Delivered 4X increase in Pinterest impressions, 5X increase in engagement. 

  • Created a Facebook promotion that delivered a 16.5% increase in followers. 

Surrendered Grace

Founder & Instructor | Cincinnati, OH | September 2018-June 2019

  • Certified as a 200-hour registered yoga instructor and developed a website to house class schedule and sign ups

  • Leased space with a local studio to start Surrendered Grace, teaching weekly yoga classes  

  • Developed weekly social media campaigns to boost class attendance 

LEADERSHIP & ENGAGEMENT

University of Cincinnati Waterski & Wakeboard Club

Vice President, Secretary, Design & Social Chair, | Cincinnati, OH | August 2020- 2023

  • Met weekly with fellow officers to plan and discuss fundraising, recruitment, team activities, and tournaments and helped to manage a team of 35+ students

  • Responsible for communication with club coaches, university administration, and other external volunteers 

  • Designed male & female swimsuits, saw them through licensing and production, allowing the team to have new swimwear for the first time in 5+ years

  • Coordinates licensing and design with the University of Cincinnati for seasonal spirit wear and team uniform

  • Maintains Instagram and Facebook as well as manages emails and connections with alumni

Lindner Women in Business

Member | Cincinnati, OH | August 2020-Present

  • Participates in monthly meetings to discuss with industry professionals and fellow female business students how to empower others as a minority in the workforce 

  • Took relevant “women in sales” course inspiring females to learn and practice resilience and confidence 

ESTEEM

Deans List Recipient, University of Cincinnati | 2020-Present

Scholarship Recipient, Procter & Gamble | 2020

Regional Keys Winner & National Medalist, Scholastics Art & Writing | 2018-2020

TECHNICAL SKILLS

  • Adobe Photoshop, Adobe Lightroom, Adobe Illustrator, Adobe Indesign

  • Canva, Tailwind, Hootsuite, Meta Business Suite

PERSONAL SKILLS

  • Brand Strategy 

  • Leadership

  • Creativity

  • Creativity

Click to scroll through my ongoing analog photography practice

Let’s Connect!

Whether you just want to grab a coffee or have a possible opportunity to explore, I would love to get together! Feel free to email me at the address below or give me a call. I’m looking forward to hearing from you.

kossankm@mail.uc.edu
(513) 315-2048

Cincinnati, OH